WELL HELLO DARLING!
A short journey up the West Coast takes one to the peaceful serenity of the village of Darling, known for its proliferation of wildflowers during Spring, turning the landscape into a kaleidoscope of colours.
This relaxing village has attracted visitors to the town for decades and over the last few years several tourist attractions have been developed to entertain visitors to Darling.
They include a state of the art craft brewery, an olive tasting centre, an award winning cheesery and a bespoke confectionery shop where visitors can watch the production of home-made toffees.
The older attractions continue to impress. They include all-time favourite Evita se Perron, the Darling museum and several well established, award winning wineries.
There are also a variety of wonderful accommodation establishments.
To celebrate this new-found tourism energy, the Darling Tourism committee together with locally based suppliers has developed a new and appealing identity called Hello Darling.
Gil Ferreira Chairperson of Darling Tourism says” The new identity reflects the dynamic nature that Darling needs to continue promoting the town as a proudly South African tourism offering and reflects Darling’s unique, quirky and colourful personality”.
This fresh identity is illustrated in a vibrant new website and a dynamic, user-friendly mobile app which provides visitors with tourism and event information on a real time basis.
A new map depicting where the tourism offerings are to be found will be made available to every visitor to the town and there will be a monthly online newsletter with pertinent information and contact details to ensure forward bookings for the ever-popular events.
Gil continues” It’s especially relevant that we launch our new identity in September as it’s tourism month but even more importantly, it’s the month when we celebrate the Voorkamerfest, which is already sold out and our ever-popular Wildflower Show in the third week of September. And then, only a few weeks later we have our Darling Scarecrow Festival which is always zany and wonderful.”
He concludes” We are positive that our new identity will become very popular to our domestic and international markets and will continue to position Darling as one of the Western Cape’s most innovative tourism offerings right on Cape Town’s doorstep.”
For more information please contact Dianne on 022 492 3361 or visit www.darlingtourism.co.za or e-mail [email protected]
Darling is on the West Coast Way Culture and Tractor Routes.